Alliances resemble a blended family, created when two individuals and their children form a new household. To work, they need to be prepared carefully and then nurtured. Whether you are helping a client to form a strategic alliance or are contemplating one yourself, follow the steps below to achieve anticipated payoffs.
Follow a clearly defined execution. Define the steps to take in choosing a partner, building an alliance, marketing it jointly, and measuring progress along the way
Propose partnerships and campaign. Bring complete, well-constructed concepts to candidates for partner
Spell out what you bring on the table. Specify the value added and benefits supplied and identify leads. Funding and brand recognition are not enough.