Learn How You Affect Your Client’s Bottom Line
By Marilyn J. Holt
11/15/2011 1:10:48 PMAs a consultant, you may never directly raise financing for your clients. However, you are integral to their financial health. Your value to your client, every piece of advice you give, and every billable hour you invoice is judged on your value to the bottom line.
For most consultants, discussing the benefits brought to the table is easy when the conversation is limited to the contracted task. But clients must justify your bill, and the microview may not be enough. Wise consultants know where they fit in the greater scheme of things and can quantify the value provided to their clients in macrofinancial benefit terms.
The Handbook of Financing Growth will help you understand where you fit in the macrofinancial view. The authors provide a comprehensive overview of all the types of financing available to businesses, examine each one, and then provide solid information that you can use. For example, you will find out not only which type of funding is most used for various stages and types of business but also what measures financiers use to judge the worthiness of a potential investment.
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