Help Your Clients Manage the Business Cycle

Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small — and the employees and investors that depend on them — you will not find a single book or consulting manual that offers a comprehensive guide to strategically and tactically managing the business cycle. This gap on the managerial bookshelf is truly the “black hole” of corporate strategy — because the business cycle is arguably one of the single most important determinants of corporate profitability and stock price performance. This is a gap, however, that the most forward-looking and business cycle–literate consulting firms can lucratively exploit and fill.